IDC presenta en Junio un white paper sobre Video Online donde aumenta aún más el peso del video en la estrategia del marketing de las organizaciones.
[...] Video is becoming a key component of these online experiences: Video is compelling and immediate, and marketers can tell a story more persuasively with video than with any other medium. As our Web site investment survey shows, nearly half of large companies (those with 1,000 or more employees) across a broad range of industries rate “making Web sites more interactive/engaging via video, audio, or rich Internet applications (RIAs)” an important priority. Certainly, the percentage is even higher among global brands and large media and entertainment companies. [...]
